And if others read it and feel something similar; the pull to draw a line in the sand or to reconnect with something quieter and more meaningful, that’s great. But that’s not why I’m writing it.
I’ve spent years building systems, leading teams, and shaping products. I’ve written content in bursts, launched tools, dipped in and out of crypto, built SaaS, taught teams, and debugged my own health like a service. I’ve run on rhythm and intuition; then that rhythm just stopped.
There were a few reasons. Life got busy. Work demanded more. I started to second-guess what I was writing and whether anyone was really listening. But if I’m honest, a big part of why I stopped was the platform itself.
LinkedIn had become a wall of spam and surface-level content. Everything felt like a performance. I wasn’t sure where I belonged in it anymore. I thought maybe I didn’t.
But recently, I’ve come to realise Substack is probably where I should have been all along. It feels like the right place; less noise, more space to think, and a chance to write without chasing algorithms or applause.
I didn’t ask AI to write for me; I asked it to read me.
Over the past few weeks, I’ve been feeding my old content into ChatGPT and Claude. Not to generate something new, but to help me reflect and understand my journey as a writer, and my personal brand.
I wanted to see the thread in my writing across the years, to rediscover what I actually sounded like when I wasn’t trying to perform.
What came out wasn’t a content strategy - It was clarity.
I was reminded of why I ever wrote anything in the first place. Not for reach. Not for clicks. Just to make sense of things.
Writing has always been my debug mode; it’s how I trace the logic of my own thinking, step through the chaos, and catch the parts I’ve been skipping over. When I stop writing, it’s like losing visibility into the system.
I suppose that’s why I love code — it's my mental model, a map of concepts I choose to create. Writing is just the same thing, but with a larger lexicon.
This afternoon, I joined a webinar hosted by CTO Academy and presented by Julia Morgado. It was all about personal brand, and it gave me exactly the nudge I needed. A reminder that you don’t have to invent something new to have something worth saying. You just have to start where you are and share.
Julia gave us all a task, pick one thing you learned or accomplished in the last month; use ChatGPT to create a draft; make it yours. This is that post. It’s a bit meta, sure; but it’s honest, and it’s exactly what I needed to write.
So I’m back to writing more here, slowly and deliberately.
Not to grow a following. Not to chase the next tech trend.
Just to reconnect with the part of me that still wants to understand how things work.
I’ll probably revisit old posts. I might share small experiments, whether it’s in tech, health, larger projects and passions or side quests. I’ll keep writing about systems thinking and the subtle stuff that keeps things working.
If you’re also trying to find your way back to your voice, or you’ve used AI to help you reconnect with your past work, I’d love to hear how it’s going. Hit reply or leave a comment — let’s build things that last; starting with ourselves